Startup marketing is indeed a new science. But like all sciences, it must first be understood and then practiced correctly in order to be fully effective. And this is why there are people who have made their careers in marketing in the Internet. Starting an online business is easy; but sustaining it well is a different story. The trick is properly marrying the right channels: Social Media and SEO for Search Engine Optimization and Press Releases for PR and Marketing. In the succeeding paragraphs, I will discuss briefly each of these key aspects.
As was mentioned in the opening paragraph of this article, Startup Marketing is all about combining effective content marketing and search engine optimization. So how is content marketing? In simple terms, Content marketing refers to writing articles, blogs, press releases, eBooks, YouTube videos and other forms of content that promote your product or service and tell your audience how to get it. This is done by providing good quality information to your target audience and keeping in mind that you are not competing with others. You are providing value and giving them a reason to buy your product. Thus, in my opinion, content marketing is the most important aspect of startup marketing.
The most successful startup marketing efforts typically employ content marketing. It is because the startup founders want to create a buzz around their new products and services. Therefore, they will hire writers, bloggers, journalists and online PR professionals to write about their businesses and what they are offering. Many times, the founders of these businesses are ordinary people, who have never been involved in marketing before, and they are willing to learn and make mistakes in order to learn.
Another important aspect of startup marketing for Internet startups is Search Engine Optimization. There are two schools of thought when it comes to SEO. Some entrepreneurs will hire search engine optimizers to handle their SEO needs while the other will outsource their SEO needs to companies like SMO Pros. However, I believe that the best approach is to do your own SEO on your own. This way, you can ensure that you get only quality traffic to your websites. Check out b2b marketing agency options now.
Many startup marketing efforts fail because the founders over-analyze and micromanage their SEO process. They try to get their websites to rank high on the major search engines such as Google and Yahoo. In the end, they have to admit that this was not a cost-effective way of getting traffic to their websites. So they simply redesign their websites, but this time with better graphics and SEO-friendly content. Do check out startup marketing agency info now.
Finally, another key component to a successful startup marketing strategy is social media engagement. Most Internet startups fail to take advantage of social media until their websites begin to rank well in the search results. This means that their potential customers, and in particular their niche audience, are never able to find them. On the other hand, when they engage with their social media followers and influencers, these entrepreneurs see their brand image start to spread through word of mouth. Get more marketing info here: https://en.wikipedia.org/wiki/Marketing
